A youthful, design-forward hotel brand aimed at travellers who want style without full five-star pricing.
Aloft's global brand identity — bold colours, an industrial-chic aesthetic, and a social, tech-forward lobby — carries through to its Abu Dhabi property, positioned near the Abu Dhabi National Exhibition Centre. It's a genuinely different style from the more traditional five-star hotels found elsewhere in the city.
The location suits business travellers attending exhibitions or conferences, and value-focused leisure travellers who don't need a beach or resort setting.
Rooms follow Aloft's compact, efficient, design-led template rather than the larger footprints found at resort properties, with a rooftop pool and a lively bar adding a social dimension aimed at a younger, more budget-conscious crowd.
A shuttle or short taxi ride connects the hotel to downtown and the Corniche for guests who want to combine exhibition business with some sightseeing. Free WiFi throughout and a 24-hour fitness centre round out a hotel built around practicality and style on a budget, rather than the multiple restaurants and spa facilities found at pricier five-star properties.
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